What would make you decide to use one agent over another to sell what is most likely your most valuable asset?
You've probably answered YES to all of the above questions, and rightly so.
Since I entered the real estate world over 23 years ago (January 1993), the number of agents on the Toronto Real Estate Board has exploded, from about 12,000 to nearly 45,000 agents. That's quite a large pool of agents, and it would be safe to say, most of the agents you encounter have less than 5 years experience. I can't say I've seen it all, but I have seen a lot. I've sold a lot of properties, solved many problems and helped countless homeowners achieve their sales goal.
All these years as a full time agent has allowed me to acquire the expertise, understanding and resourcefulness to market and sell your property for the highest price in the shortest amount of time (which translates to the least amount of hassle to you and your family). I will help you:
Price your property correctly based on the existing market conditions.
Suggest solutions as to how to have your property show most favourably to potential Buyers, whether it be big items, like major repairs and/or a complete re-staging of your home, or as little as a few small fixes, touch-ups or even just a rearrangement of your existing furniture.
Help provide the resources to improve the showability of your property with my contacts of tradespeople, handymen and the like.
When the property is ready for market, engage professional photographers and our in-house marketing professionals for photographs & feature sheets for MLS and other social media, such as our local and international ReMax websites, Facebook, Twitter, Pinterest. LinkedIn etc.
Negotiate. Can't really add to this as everyone claims to be an expert negotiator. All I can say is I've been in business longer than many agents, and I've sold more property than most for a reason.
Deal with the small stuff/intangibles. Many agents feel their responsibilities lay soley with marketing and negotiating the sale of a property. Admittedly, these are 2 very big items, but there is a laundry list of items that need to be done throughout the entire sales process that may not be obvious. Truth is, they are often the difference between a good experience (or maybe bad) and a great sales experience for Sellers. Some of these include:
Explaining the entire sales process to the Seller prior to marketing so they know what's going on each step of the way.
Keeping in contact on a regular basis during the sales process right through to closing. The biggest complaint most Sellers have about their agent is that they didn't hear from them enough.
Speak to the agents who showed the property and provide feedback to the Seller. This allows the Seller and Agent to make adjustments and improve the property or marketing on the fly.
Be prepared to run around and do small things if necessary, like cut keys, unfreeze lockboxes, speak to an uncooperative concierge or worse, an uncooperative tenant.
Deal with agents who are difficult to deal with.
Nearly all my business is repeat and referral. My clients trust me enough to use me again and again and refer me their family, friends and co-workers.
Many real estate professionals, be it Agents, Brokers, Brokerage Owners or Marketing Experts say it's taboo to discuss commissions on personal websites. That may be true, but the fact remains it's a very important topic with Sellers and many people base their selling decision, or at least which agent they are going to use to market their property, strictly on this. All I will say here is that I am aware commissions are topic for discussion and I am willing to speak about it when we meet.